21 Key WordPress Statistics That Every Designer Should Know

September 11, 2024

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A web designer’s role isn’t just designing websites. Their work also builds engagement, conversions, and brand identity. However, nowadays a designer should also know about the latest design trends and data. From understanding user behavior to platform usage, these statistics can help you improve your design projects.

That’s why, in this article, I’ve talked about 21 key statistics that every designer should know. These key statistics include information about WordPress, users’ behaviors on websites and other essential factors. Now let’s explore.

21 Key WordPress Statistics You Should Know

1. Over 45.8% of All Websites Use WordPress

According to We3Techs, WordPress powers more than 45.8% of all websites on the internet. That’s millions of websites using this platform. Whether you’re designing a blog, business website, or e-commerce store, chances are high that it’s built on WordPress. Hence, it shows how significant WordPress is to web design and development.

2. 76% of Websites Use a CMS

Content management systems (CMS) like WordPress, Joomla, and Drupal are responsible for managing 76% of websites. Designers need to be familiar with CMS platforms to deliver websites that are easy to manage for clients. However, since WordPress holds a 62.6% share among all CMS-designed websites, a designer must master this platform.

3. Mobile Devices Account for Over 50% of Global Web Traffic

Designers must prioritize mobile responsiveness. Because mobile devices now account for over half of all web traffic worldwide. If your design doesn’t work well on mobile, the website will likely lose a massive audience. Source: Statista

4. Users Form an Opinion of Your Website in 50 Milliseconds

Believe it or not, first impressions are crucial. It only takes 50 milliseconds for users to form an opinion about your website. So your design needs to grab attention quickly. Clean, professional designs have a better chance of keeping visitors engaged.

5. 75% of Consumers Judge a Company’s Credibility by Its Website

According to Stanford Web Credibility Research, 3 out of 4 consumers determine a business’s credibility based on its website design. A poorly designed website can negatively impact brand perception and reduce trust. This statistic highlights the importance of quality design for business success.

6. Responsive Design Can Improve Conversion Rates by 30%

A responsive design makes your website easily supported on various devices. It can increase conversion rates by up to 30%. Moreover, responsive web design makes it easier for users to navigate and take action, whether they’re on a phone, tablet, or desktop.

7. 53% of Users Leave Sites That Takes Over 3 Seconds to Load

Web performance is the key. Google says that a website can lose half its visitors if it takes longer than 3 seconds to load. Hence, designers should prioritize speed optimization by compressing images and minimizing code.

8. 94% of First Impressions Are Design-Related

ResearchGate’s studies found that the visual appeal of your website is responsible for 94% of a visitor’s first impression. Effective use of colors, typography, and layout all play a role in how people perceive your site. The design must reflect professionalism and quality.

9. Visual Content is 40 Times More Likely to Be Shared on Social Media

People love visuals. According to Buffer, websites with engaging images, videos, or infographics are 40 times more likely to be shared on social media. This is why designers should prioritize creating shareable, engaging visual content. It will boost a brand’s online presence.

10. WordPress Has Over 58,000 Plugins

The WordPress plugin library offers over 58,000 plugins to extend the functionality of any website. Designers working with WordPress have countless options to enhance their site’s performance, usability, and design features.

11. 80% of Consumers Leave A Website If Content Misdisplays

Responsive design is no longer optional. If a website doesn’t look good on a user’s device, 80% of consumers will stop engaging with it. Hence, make sure your content adjusts correctly across all screen sizes to maintain engagement.

12. 65% of People Are Visual Learners

People nowadays like to see visuals rather than reading. Designers should focus on creating visually appealing content like infographics, images, and videos. It can make information more digestible and memorable.

13. Users Spend 88% More Time on Pages with Videos

Adding videos to your design can significantly boost user engagement. Forbes found that users spend 88% more time on websites that include videos. Whether it’s a product demo or a brand story, videos can increase time spent on your site.

14. 75% of Users Never Scroll Past the First Page in Search Results

Good design isn’t just about aesthetics; it’s also about SEO. According to Hubspot, 75% of users never scroll past the first page of search results. Hence, designers should work with SEO experts to optimize their websites for search engines.

15. WordPress Is Available in Over 200 Languages

WordPress’s global reach is vast, as it’s available in more than 200 languages. Designers can create multilingual websites for international audiences, expanding a business’s reach across borders.

16. Consistent Color Scheme Increase Brand Recognition by 80%

Colour is a very powerful element in design. According to Review42, a consistent color scheme can increase brand recognition by 80%. If you want to align your website with the brand’s identity, keep your website’s color design consistent. It will also evoke the desired emotions from users.

17. 57% of Visitors Avoid Businesses with Poor Websites

Design affects brand reputation. More than half of users will not recommend a business with a poorly designed website. Hence, make sure your web design meets high standards. It can positively influence word-of-mouth recommendations.

18. 38.74% of eCommerce Websites Are Powered by WooCommerce

Hostinger’s statistics say that WooCommerce is a popular choice, powering about a third of all e-commerce WordPress sites. Designers should be familiar with WooCommerce and other e-commerce plugins to create seamless shopping experiences.

19. 47% of Visitors Check Out The Products/Services Page First

The first place visitors often go is the products or services page. Designers must create a clean, easy-to-navigate layout. Make sure the users feel no stress while watching the company’s offerings (products or services).

20. Bright Colors Increase Attention by 82%

If you want to increase the attention of your website, start using bright, bold colors in your design. It can increase attention by 82%. However, make sure you have a balanced color contrast. This is very important to avoid overwhelming users. Use vibrant colors strategically to highlight key areas of the website.

21. 46% of Users Leave a Website Due to Poor Navigation

Websites with confusing navigation are likely to drive users away. Almost half of all users will leave if they can’t find what they’re looking for easily. Designers should focus on creating intuitive, user-friendly navigation to improve the overall user experience.

Conclusion

I hope you got all the 21 key statistics for WordPress web designing. Remember that these statistics unveil the importance of keeping up with the latest design trends and data.

Mainly, there are 3 key points you must prioritize- responsive design, speed optimization, and user-friendly layouts. If you can manage these three well, visitors will love to revisit your website and recommend your business.

Lastly, make sure you’re well informed about the recent updates about web designing. It will help you deliver better results, whether you’re designing on WordPress or another platform.

Akash Srivastava

I'm Akash Srivastava, an AI-powered Freelance Website Designer. I help businesses and agencies with complete Web Design services. I regularly write about Web Design. I have been in this since 2021. I read books in my spare time. You can hire me for complete Web Design services. Contact me today!